A clothing display features blue and grey jumpers on a wooden rack, a mannequin in a navy top, yarn cones below, a mirror, and folded jumpers on a blue chair in a stylish shop setting.

Retail

Our retail partners bring together craftsmanship, design and everyday luxury, offering our members exclusive access to some of the finest brands.

John Smedley x Evolv

A limited-edition collaboration with John Smedley, crafted in England and exclusive to The Evolv Collection. This collaboration celebrates British craftsmanship, timeless style and exceptional quality.

Founded in 1784, John Smedley is renowned for producing the world's finest knitwear using luxurious natural fibres, including Sea Island Cotton, Extra Fine Merino Wool and Cashmere blends.

Inspired by Bluebird's iconic heritage, the collection features a refined palette of blue tones and versatile pieces designed to be worn season after season. Each garment is crafted at John Smedley's historic Derbyshire mill, combining traditional techniques with modern design.

Known for exceptional comfort, durability and timeless elegance, John Smedley pieces are designed to become lasting wardrobe staples for both men and women.

Exclusive Bluebird Members' Privilege:

• Receive 15% off full-price John Smedley purchases, including the exclusive John Smedley x Bluebird capsule collection.

Bespoke British Eyewear
Tom Davies Opticians

As a Bluebird member, we invite you to discover award-winning British eyewear designer Tom Davies, known for his handcrafted frames, bespoke fittings, and leading vision clinics.

Whether you’re searching for the perfect pair of sunglasses or updating your prescription frames, every Tom Davies piece is handmade in London with exceptional craftsmanship.

Exclusive Bluebird Members Offer:

● Enjoy a complimentary eye test at any Tom Davies Opticians

● Receive 20% off eyewear, including ready-to-wear or bespoke

How to Redeem:

Present your Bluebird Members card in-store at any Tom Davies Opticians location and mention this offer when booking your appointment, or use the code BLUEBIRD if booking online.

Bang & Olufsen logo featuring the brand name in black capital letters with “Est. 1925” written below on a white background.
luxury audio specialists
Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark. For a century, they have pushed the boundaries of audio technology, and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship.

As part of your membership, Bluebird Members enjoy a refined privilege: an exclusive 12% saving on Bang & Olufsen products.

The offer is only available on bang-olufsen.com only. Offer is valid 19.11.2025 - 18.11.2026 on Bang & Olufsen products only. Limited Editions, Collaborations, Reloved items, Beo Grace and Premiere not included.

Contact Adina at AdinaD@evolvcollection.com to request your discount code.

Modern Savile Row Tailoring
Alexandra Wood

Alexandra Wood is a modern Savile Row tailoring brand known for creating effortless, elegant wardrobes for modern life.

Bluebird Members’ Club members are invited to enjoy a complimentary Image Strategy Session (usually £550). This private one-to-one consultation will help refine your personal style, identify flattering cuts and colours, and elevate your wardrobe with timeless, versatile pieces.

To book your session, please mention your membership when enquiring at AdinaD@evolvcollection.com.

Timeless Italian clothing for life well lived
Slowear

Slowear is the Italian brand renowned worldwide for its quality, timeless style, and long-lasting products. It offers not only men’s and women’s apparel that transcends passing trends, but also a cultural lifestyle centred around good living and the passions that inspire it.

Discover the latest arrivals from the men’s and women’s seasonal collections and enjoy an exclusive privilege designed especially for Bluebird Members’ Club members.

Enjoy 15% off your first purchase at the London stores, followed by 10% off your next purchase. Members will also benefit from exclusive invitations, special store openings, and a personalised welcome experience.

To take advantage of this exclusive offer, please contact Adina at AdinaD@evolvcollection.com.